I was walking to the health club at 6 a.m. this morning.
I saw a truck pull up to DeLuca's market, and a man dumped a bundle of newspapers.
It's a Boston Globe truck. Reassuring. The Globe's Here!
But the truck is blanketed with Ocean Spray Cranberry Juice ads.
I slowly processed this.
The Boston Globe is selling ad space on the sides of its delivery trucks.
It isn't promoting the news.
It's promoting corn-syrup-enhanced, pseudo-healthful, processed food products.
Some ad salesman for the Globe found he got a bigger commission by selling space on the side of a delivery truck than he got for selling space in the paper.
This is bad for the newspaper business model.
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And the Wall Street Journal is selling wine by the case as well as exotic travel. And the New York Times sells its photo library...
ReplyDeleteYour point is well taken, Bill.
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