Tuesday, September 7, 2010

Hurd to Oracle

It's going to be very interesting to see how things work out at Oracle with Mark Hurd replacing Chuck Phillips. I interviewed Mark a number of times when I was covering Teradata and NCR, and I thought he did a good job there. I have admired from afar the stock appreciation he achieved at Hewlett-Packard.
But the dysfunctional departure from H-P would give most boards reason to hesitate about hiring him. Oracle's a special case because Larry Ellison is supremely self-confident and also has total control of the company as long as he wants it. Hurd could do the dirty work of making Oracle's Sun acquisition profitable. And he's no threat to Ellison despite his formidable job history.
Hurd came into H-P as a low-ky, nuts and bolts manager who was initially welcomed as the antithesis of the charismatic Carly Fiorina. He cut costs, focused on profits and delivered a steadily increasing stock price. He made H-P No. 1 in PCs and made them profitable. He then acquired EDS, vaulting H-P past IBM to become the world's biggest IT company in terms of revenue.
But the H-P board jumped at the chance to fire him when a former contractor made unsubstantiated claims of sexual harassment, that even the board agreed weren't firable. Instead the board indicated he had lost its trust by fudging some expense accounting. As in many such cases, (think Larry Summers at Harvard) the firing occurred because Hurd had lost his reservoir of internal support for a variety of reasons and nobody (except the shareholders) felt like coming to his aid.
The New York Times savvy Joe Nocera http://www.nytimes.com/2010/08/14/business/14nocera.html?_r=1 noted that Hurd had saddled the board with blame for the notorious pretexting scandal in which company detectives spied on journalists. He also points out that Hurd's profit improvements partly reflected sharp cuts in R&D spending, a long-time point of pride for H-P.
I think the jury is still out on whether EDS was a good strategic decision. Even though H-P is working to cut costs, the service profit margins appear to be far lower than those at Accenture or IBM. EDS is regarded as a "body shop" without much intellectual-property that could be leveraged for higher margins. Analyst Bob Djurdjevic, who has watched the space for years, noted that last year in an earnings report, Hurd seemed to be trying to pretend that EDS revenues were boosting H-P's service business while trying to ignore the actual revenue declines at EDS. http://www.djurdjevic.com/Bulletins2009/10_HP_2Q.html Another data point: after stories reported Hurd's dismissal, the comments section of the Wall Street Journal was full of scathing remarks by H-P workers who celebrated his departure.
Hurd may be the perfect manager to make Oracle's Sun acquisition work. He undoubtedly will have his hands full. Sources tell me that IBM, foreseeing continued losses at Sun, was offering a substantially lower price when Oracle rescued its Silicon Valley neighbor. But Hurd is likely to be even more unpopular in Silicon Valley if he follows his formula of gutting R&D and firing thousands of engineers at Sun.

1 comment:

  1. Nice job Bill. Thanks for your insider (journalist insider) view of the changes. Is it easier or harder without a deadline or editor?

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